They say dogs and cats only live 10–12 years. But new science says otherwise. Forget “dog years.” Forget that slowing down, sleeping more, or losing their playful spark is “just age.” Research shows pets age rapidly for specific, addressable reasons, LIFE+ PAWS® Longevity Capsules were developed to target those factors head-on.
1. Forget 'Dog Years' – That Math Was Debunked
The "1 human year = 7 dog years" myth is killing dogs too young.
Scientists at UC San Diego proved dogs don't age in a straight line. They age faster in midlife, then level off later.¹
This means thousands of dogs are written off as "old" when they still have years of life left. The danger zone is midlife when decline accelerates silently. By the time you see gray fur and stiff joints, precious years are already gone.
LIFE+ PAWS® Longevity Capsules deliver NAD⁺ + NMN to support energy and vitality at the exact moment it matters most. Starting early could be the difference between losing your best friend too soon—or having them stay active and joyful by your side for years to come.
"I started Belle on this before she showed any signs of slowing down. Now at 11, she's tearing through the yard like a puppy again. I thank God I didn't wait."
2. Longevity Lives in Their Cells (Not Just Their DNA)
Aging isn't just fate. It's cellular starvation.
NAD⁺, the molecule that powers DNA repair and energy, plummets with age. In older mammals, NAD⁺ can crash by over 50%.²
When that happens, cells can't repair themselves. Mitochondria fail. Energy dies. That's why your dog can seem fine at six and look ancient at eight.
LIFE+ PAWS® Longevity Capsules combine NAD⁺ + NMN to help restore cellular energy, with added natural compounds to support joints, brain, and digestion—shielding cells from collapse. Most owners only realize how critical this is when it’s almost too late, but every day you start sooner gives them more strength to fight back.
"My sweet Daisy was fading fast, but within three weeks her eyes got bright again. I kick myself for not starting this sooner - imagine what we lost."
3. Extra Weight Steals 2.5 Years of Life
Cold, hard data from millions of dogs: obesity robs pets of up to 2.5 years.³
Two and a half years. Think about that. Two and a half more summers. Two and a half more Christmases. Gone because weight crept up while you weren't looking.
Excess weight doesn't just hurt joints, it crushes hearts, weakens muscles, and cuts life short. Watching your dog struggle to get up, skip walks, wheeze on stairs... it's heartbreaking when you know it could have been prevented.
LIFE+ PAWS® Longevity Capsules support metabolism and cellular energy so pets stay lean, strong, and active. It helps slow the slide into weight-related decline.
"Our old boy Max was getting chunky and barely wanted to move. This got him back to chasing squirrels and begging for walks. Saved his life, no doubt."
4. Big Dogs Live Fast, Die Young - Here's How to Change That
Large breeds don't just live shorter lives, they age up to twice as fast as small dogs.⁴
That's why your Labrador might fade at 10 while your neighbor's Chihuahua is still sharp at 15. It's not fair, but it's biology.
This accelerated aging happens because their mitochondria burn out faster. Without help, big dogs spend their final years as shadows of themselves.
LIFE+ PAWS® Longevity Capsules with NAD⁺ + NMN target the root of energy collapse, helping even giant breeds keep their vitality burning. For big dogs, every extra year is everything—and it’s a fight you can win.
"My German Shepherd Duke was done at 8 years old. Now at 10, he's back to protecting the backyard and playing with the grandkids. It's like getting my dog back from the dead."
5. Stress Ages Dogs Like Cigarettes Age People
Chronic anxiety, sleepless nights, constant worry, it's not just exhausting for you to watch. It's literally aging your dog to death.
Stress creates cellular damage that accelerates aging.⁵ What looks like "just getting old and grumpy" is actually biology working against them. Once that downward spiral starts, it moves fast.
LIFE+ PAWS® Longevity Capsules combine NAD⁺ + NMN to support healthy cellular function, while natural antioxidants like Turmeric and Omega-3 help reduce oxidative stress and protect the nervous system—keeping pets calmer, sharper, and stronger for longer.
"Buddy used to pace all night, whining and shaking. Broke my heart. Now he sleeps like a baby and wakes up happy. We both got our lives back."
6. When Immunity Dies, Everything Falls Apart
By age 10, most dogs' immune systems are shot. Over 70% of immunity lives in the gut, which is why older dogs get sick constantly.⁶
Infections, rashes, slow healing, one problem after another. It's exhausting watching them suffer, feeling helpless as they decline.
LIFE+ PAWS® Longevity Capsules support gut health and immune defenses with Probiotics, Apple Cider Vinegar, and Echinacea, while natural antioxidants provide added protection. Stronger immunity means fewer sick days, fewer vet bills, and more time enjoying life together.
"My little Sadie was always sick with something - ears, skin, you name it. She hasn't had an infection in six months. First time I'm not worried sick about her."
7. Science Proved Dogs Can Live 1.8 Years Longer
A landmark study proved dogs on optimized nutrition lived 1.8 years longer than their littermates.⁷
One point eight years. That's not just time, that's 658 more mornings of them greeting you at the door. 658 more walks. 658 more chances to say "good dog."
But here's what steals those years: muscle loss, slow metabolism, creeping fat. Weakness builds, joints strain, decline snowballs. It's not "just old age", it's cellular energy death.
LIFE+ PAWS® Longevity Capsules help break that cycle. NAD⁺ + NMN support cellular energy, Collagen + Glucosamine promote strong joints and muscles, and natural antioxidants help protect against inflammation. The result? Leaner bodies, stronger legs, brighter eyes. Owners describe seeing their pets playful again as pure magic—the promise of countless more moments like it.
"My 13-year-old lab mix shouldn't be outrunning puppies at the dog park, but here we are. Every day with him feels like borrowed time I never thought I'd get."
How Will Your Dog Thrive With LIFE+ PAWS®?
LIFE+ PAWS® works for every dog, every age.
Give your young pup the strongest start possible. Help your middle-aged dog fight off decline before it starts. Give your senior the chance to live fully, not just survive.
Start early and build unbreakable resilience. Start later and reclaim what seemed lost forever.
Our unique nanoliposomal technology guarantees up to 98% better absorption of ingredients essential to your dog's life- and healthspan.
Every day on LIFE+ PAWS® is a day you're fighting for their future, and yours together.
Don't wait until it's too late. Don't let them fade when they could flourish.
Subscribe now. Give them the life they deserve.
- Wang T. et al. Quantitative translation of dog-to-human aging by conserved remodeling of epigenetic networks. Cell Systems (2020).
https://www.sciencedirect.com/science/article/pii/S2405471220302903
- Gomes A.P. et al. Declining NAD⁺ induces a pseudohypoxic state disrupting nuclear-mitochondrial communication during aging. Cell (2013). https://www.cell.com/cell/fulltext/S0092-8674(13)01515-2
- Montoya-Alonso J.A. et al. Association between obesity and life expectancy in companion dogs. Frontiers in Veterinary Science (2023). https://www.frontiersin.org/articles/10.3389/fvets.2023.1195268/full
- Kraus C. et al. The size–life span trade-off decomposed: why large dogs die young. American Naturalist (2013). https://www.journals.uchicago.edu/doi/full/10.1086/668870
- Kagawa Y. et al. Oxidative stress and inflammation in aging. Experimental Gerontology (2012). https://pubmed.ncbi.nlm.nih.gov/22982325/
- Cerf-Bensussan N., Gaboriau-Routhiau V. The immune system and the gut microbiota. Science (2010). https://www.science.org/doi/10.1126/science.1175282
- Kealy R.D. et al. Effects of diet restriction on life span and age-related changes in dogs. Journal of the American Veterinary Medical Association (2002). https://pubmed.ncbi.nlm.nih.gov/11867089/